Newton Research names Christine Grammier as first chief customer officer

Newton Research said September 9, 2026, that Christine Grammier has joined as its first chief customer officer to help scale revenue, deepen customer relationships and push AI-powered analytics adoption in advertising and media. The hire comes as the Boston company expands its agentic AI analytics business and seeks to help marketers make faster investment decisions.

Why it matters: - Newton Research is adding a dedicated customer executive as it tries to turn AI analytics into a repeatable commercial engine. - The role is meant to help the company grow faster while making sure customers get measurable business outcomes from its tools. - The hire also signals that customer success and enterprise expansion are now core to Newton Research’s next phase of growth.

What happened: - Newton Research announced that Christine Grammier has joined as the company’s first chief customer officer. - Grammier will lead the commercial and customer organization. - Her remit includes accelerating growth, expanding strategic customer relationships and helping marketers use AI-powered analytics to make advertising investment decisions. - John Hoctor, Newton Research co-founder and CEO, said the role was created around Grammier’s ability to bridge product and customer needs and scale businesses. - Grammier most recently served as vice president of global measurement products at LiveRamp.

The details: - Grammier brings more than 20 years of experience working with brands, retailers, agencies and publishers. - Her background includes helping companies use data and technology to improve marketing outcomes. - Her expertise covers audience strategy, customer segmentation, multi-touch attribution and marketing mix modeling. - Her experience spans TV, programmatic and social media. - Grammier started her career in 2003 as a founding team member at Marketing Evolution. - She later spent eight years at LiveRamp leading teams across measurement, analytics, data collaboration, product and customer solutions. - Grammier has also contributed to industry initiatives through the IAB, the Advertising Research Foundation and the Coalition for Innovative Media Measurement. - Grammier said Newton Research has already attracted world-class customers with its Unlimited Analytics offering. - Grammier said Newton Research’s roadmap is setting the bar for how to use AI in advertising.

Between the lines: - Newton Research is pushing beyond product-led growth and into a more structured customer organization. - The company appears to be betting that enterprise buyers will need hands-on support to turn complex analytics capabilities into business results. - Grammier’s background in measurement and customer solutions suggests Newton Research wants tighter links between product development, implementation and retention.

What's next: - Grammier will work to expand strategic accounts and help customers extract more value from Newton Research’s analytics platform. - Newton Research plans to keep building its AI-powered analytics business for brands, agencies, publishers, data companies and technology companies. - The company says its multi-agent systems are designed to handle complex marketing analytics tasks on demand. - More information is available at newtonresearch.ai.